5 Web Trends from 2010
And What Your Web Needs in 2011
1. Marketing Went Mobile
According to an article by Harvard Business Publishing, the use of social media through mobile devices increased in the triple digits this year. From mobile friendly websites to mobile apps and coupons, the rise of the smartphone is setting new standards for navigational ease, innovative branding and on-the-go engagement.
2. Social Media – The Unstoppable Beast
This was the year Facebook overtook Google in most weekly site traffic and the average American spent 7 hours a month on the site. Twitter, LinkedIn and Foursquare joined the big leagues as well. But with all the options, companies saw a lot of initiatives flop. Social media isn’t about simply having an account, but giving people a reason to connect to your company online.
3. Websites Got New Life
Okay. Websites were never dead, but consumers now expect websites to serve as social hubs for brands, integrating viral media in multiple forms to engage, involve and empower their enthusiasts. Are you involved in social media? Make sure your website is too!
4. Location Based Services = $
Foursquare, Facebook Places, Gowalla, Groupon, Living Social… These are a few of our fav-or-ite things. As city options expand, businesses can gain exposure and turn mobile coupons into cold hard sales. It’s mostly uncharted territory with a lot of potential for businesses. B2C companies should think about implementing a campaign – testing is the first step to success!
5. Reputation Management is now essential for maintaining brand consistency across multiple social channels. Troubleshooting is a finesse that many big brands haven’t mastered yet. Get a plan together. Hire someone to do it for you. Experts know how to leverage online media to turn your website visitors into increased store visits, more phone calls, or increased orders. Make it a priority.
Social media received a fair share of press in 2010, but let’s be real. Its viral DNA maintains that it will be ever-evolving. As businesses become increasingly savvy, remember that social media campaigns are only successful with a bit of strategy, planning, measurement and well-established non-social media marketing initiatives in place.